March 14, 2023
Advertising in China: Guidelines for the Enforcement on the Use of Absolute Terms in Advertising — State Administration for Market Regulation, Document No. 6 of 2023.
China’s Advertising Law stipulates that: Article 9: Advertisements shall not contain any of the following:(3) Use of words or phrases such as “national-level,” “top-level,” or “best.” However, the exact...