Food Manufacturer: Converting Capacity Into Contracts
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- Food Manufacturer: Converting Capacity Into Contracts
Client
Non-disclosure
Annual Revenue
$4,000,000
Market(s)
Canada, USA
Category
Sales, Marketing
The Challenge
Our client had built a fortune abroad in a different sector of manufacturing. Seeking a new chapter, he immigrated to Canada through the investor program and acquired shares in a food processing facility in British Columbia. As part of his immigration pathway, he stepped into a management role at the company.
For a while, the setup looked solid—his fellow shareholders brought sales leads while he focused on operations. But then came the unexpected twist. Following a breakup with the other shareholders, the client was left alone with the factory. No partners. No pipeline. No clients.
What he did have: a facility full of production machinery, a handful of workers, and mounting uncertainty. The choice was brutal—either shut down operations or fight to find a place in Canada’s crowded food industry.
Our Role
That’s where we came in. We knew the only way forward was to establish strong sales connections and demonstrate the factory’s value to serious buyers.
- We created customized product catalogs for each target purchaser, showcasing formats, formulations, and packaging options tailored to their needs.
- We built professional sales decks and presentation materials, giving the client polished tools to present with confidence.
- We executed digital campaigns—including B2B-focused Google Ads—that generated quality leads rather than vanity clicks.
- We supported the client in negotiations, ensuring contracts were structured for growth and long-term security.
- We presented product samples to key players across the Canadian food landscape, from grocery distributors to foodservice leaders.
- We facilitated collaborations with private label partners, keeping production lines running steadily and profitably.
The Results
- Revenue Growth: $1M → $4M within two years (and still climbing).
- Industry Recognition: Evolved from an unknown newcomer to a leading player in Canada’s food sector.
- Major Partnerships: Sysco, Snowcap, Pattison Food Group, iHerb, and top North American franchise brands.
- Private Label Success: Multiple large-scale contracts secured, driving stability and expansion.
What began as a near-collapse is now a breakout success—proof that with the right strategy and connections, even a struggling facility can rise to lead its sector.
