Amazon Announces 2026 Updates to U.S. FBA and Referral Fees — What Sellers Need to Know

1. Fee Increase
Starting in 2026, FBA fees will increase by an average of $0.08 per unit sold, which Amazon says equals less than 0.5% of an average item’s selling price. This modest increase contrasts with the 3.9%–5.9% annual rate hikes reported by major U.S. carriers over the past two years.

2. No New Fee Types in 2026
Amazon confirmed there will be no new FBA fee categories introduced next year, maintaining consistency and reducing operational uncertainty for sellers.

3. More Granular, Value-Based Fee Structure
The updated structure aims to better align fees with actual service costs, offering lower rates where Amazon’s operational costs are lower and higher fees where enhanced services add value.

These changes come as Amazon continues to invest in:

• Improved forecasting and inventory placement for faster delivery.
• Automation and defect reduction to minimize lost or damaged inventory.
• Enhanced returns management and removals processing.

4. Opportunities to Lower Fees
Sellers can potentially offset the small fee increases by optimizing operations:

• Using more efficient packaging.
• Selecting lower-cost inbound shipping options.
• Maintaining healthy inventory levels to avoid surcharges.

5. New Tools to Support Sellers
Amazon is rolling out improved analytics tools to help sellers understand how the new fees affect their business:

• The Revenue Calculator and Fee & Economics Preview Report will soon reflect 2026 rates.
• A new Profit Analytics Dashboard provides detailed unit-level economics, including the impact of upcoming fee changes.

Sellers will have at least 90 days’ notice before any changes take effect, giving ample time to adjust pricing or operations accordingly.